Jack White Releases Single... By Launching 1,000 Balloons With Flexi Discs Attached
from the ah,-the-amazing,-flying-flexidisc dept
Third Man Records, the label White created, admits that "the typical recovery rate on similar balloon launches... is around 10%", making these flexi-discs pretty likely to be extremely rare for those who find them. As the Creators' Freedom Project points out:
It’s super unique, the balloon distributed discs will be a hot item when they’re eventually recovered, and the instructions on how to tell the rest of the world via social media will help to spread the word about the record since the actual release of the album is the next week.Indeed, the label is already tracking where the balloons are being found and reported.
I know that some of our usual critics will come up with ways to mock this, but it's yet another example of an artist doing something fun and creative that is a unique way to connect with fans.