Just How Much Do Shows Like Game Of Thrones Owe To Piracy?

from the more-than-they-like-to-admit,-I-suspect dept

The HBO show Game of Thrones has become something of a symbol for TV piracy as a response to lack of availability, ever since it was used as an example in a comic by Matthew Inman (which was then reprised as a post by MG Siegler, minus the jokes). This is probably because it's ridiculously addictive (once you start watching, there's no way you're going to stop before someone stabs that Joffrey kid). This month the second season began, and after all the criticisms of their distribution scheme, HBO accidentally threw frustrated online viewers a bone by leaking the second episode nearly a week ahead of schedule—someone working on the Dutch edition of HBO Go must have accidentally flipped a switch, and winter came early. But before that happened, the season premier aired to a massive ratings jump, which most people anticipated. Why? Because, they reasoned, the nine-month gap between seasons gave new viewers a chance to catch up with (and get hooked on) the series by watching season one on HBO On Demand and HBO Go.

It's a good theory, but only some are prepared to mention the elephant in the room: plenty of people (quite possibly the majority) caught up through unauthorized streams and torrents, just like Matthew Inman. And that brings us to the bigger elephant lurking in the whole house: how much has piracy contributed to the rise of HBO-style television? Would we have complex, high-concept, critically acclaimed shows like Mad Men, Breaking Bad, Boardwalk Empire and Game of Thrones without it? Many people attribute this fundamental shift in the nature of popular television, from episodic towards serialized, to DVDs and legitimate digital sources—but I'd wager that piracy is a much more significant factor.

There are two main reasons. Firstly, the ability to watch any episode any time makes such can't-miss-an-episode shows less of a commitment. This, alone, is the single biggest contributing factor to the popularity of heavily serialized television, and it is impossible to explain it entirely with DVDs and sources like iTunes. Many cable subscribers turn to piracy as a way to catch missed episodes, and that safety net prevents serialized shows from alienating viewers and losing momentum. Secondly, unauthorized sources are especially popular with the fanatics—the people who evangelize "must watch" shows to their friends and coworkers, and who create memes with screencaps to spread on Tumblr and Facebook. That's not to mention the amateur critics and TV bloggers who generate buzz (in fact, there is a bit of a back and forth going on over the ethics of piracy in the critic community).

Of course, as digital offerings get better, more and more of this kind of activity happens through legitimate channels instead of piracy (not like anyone's been saying that all along, or anything). But services like Netflix got to the table once the serial television trend was in full-swing, so they don't account for its inception. Some people fear that television piracy will put at end to such ambitious undertakings in the medium—but they should stop to consider the hand it played in making them possible to begin with.

Filed Under: game of thrones, leak, piracy, television
Companies: hbo, netflix


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  1. identicon
    Anonymous Coward, 9 Apr 2012 @ 6:51am

    Re: Wrong-- It's the paywall

    HBO On Demand and HBO Go pretty much get rid of the reason for legit users to pirate stuff. While I see many casual pirates will eventually listen to their conscience, I just don't see much to the argument that piracy makes these shows possible. It's the real customers who pay the bills each mont

    They would, except for one glaring reason: both are available only to people who subscribe to HBO's TV service, which in turn is only available to people who subscribe to their local cable TV service and have HBO available in their country. If I could pay $10-$20 a month for HBO Go on its own, and get Game of Thrones legally, I would in a heartbeat. If I could pay ~$50 just for Game of Thrones season 2 as it came out (even an 8 day delay like on Hulu with other shows would be acceptable to me, though live would be best), I wouldn't even have to think about it, the purchase would be made. Heck, I'd to that, in addition to buying the eventual Blu ray release. But I'm not paying $100 a month any more for the cheapest cable TV package in my area that includes HBO. And no other legal source of season 1 was available for 11 months, and there's no reason to think they won't do the same for season 2.

    So instead, doing the same thing as I did for season 1; pirating it, and putting the Blu ray discs on preorder the moment it pops up on Amazon. I'd still be willing to pay twice for the show (once live, once blu ray), but if HBO won't accept my money that sucks for them.

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