Hollywood Up And Comers Recognizing That The Big Gatekeepers May Be More Of A Threat Than Silicon Valley

from the fighting-the-status-quo dept

Despite the MPAA's insistence that it wants to "talk" to Silicon Valley, it still seems to think that just means getting together with Google's lobbyists in Washington DC. Thankfully, the MPAA doesn't really represent the full movie industry, and plenty of young filmmakers realize that the tech industry isn't the enemy and has been providing tons of great tools and services that up-coming filmmakers rely on every day. Some of them are realizing that perhaps the real fight is between the legacy gatekeepers and the up-and-comers... and as such, the up-and-comers should have a much closer relationship with the tech industry.

Gina Hall is a young Hollywood filmmaker who reached out to me and some others in Silicon Valley to begin this discussion, recognizing that perhaps the MPAA's claims don't match up with her best interests:
I feel like the solutions proposed from Hollywood establishment just might be in favor of the status quo rather than helping up-and-comers. Call it a hunch. So while industry bosses are distracted with their fight to sustain the old business model, I figured it might be a good time to start a series of conversations between the tech sector and young Hollywood to make some sense of the seismic shift happening in the industry.
There are a few quotes from me in that article, in which she notes that it really does seem like the tech industry is coming up with all the cool stuff that actually helps young filmmakers today -- from tools (like cheaper cameras) to services (like YouTube) to ways to monetize (like Kickstarter). Old Hollywood? Not so much:
Masnick's M.O. is disruptive innovation -- or as he describes it "how we get cool stuff." Creating cool stuff -- honestly, isn't that what most of us get in the business to do? The problem is, Hollywood isn't responsible for creating enough cool stuff these days (especially locally) to keep us all employed. A lot of the cool stuff is now coming from the tech sector with Hollywood standing idly by. In conversations with those employed with the studios, production companies and agencies around town, I've heard projects worked on self-described as "lame," "derivative," or the backhanded compliment: "Meh, at least it'll make money."
I'm looking forward to her continuing series, showing that the tech industry and young Hollywood are very much in alignment. The only real problem is with the legacy players in the business who are just looking to keep making money the way they used to, without actually changing with the market.

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  1. icon
    Atkray (profile), 27 Mar 2012 @ 1:35pm

    Re: Id like to keep my job

    Iíd like to keep my job as a certified master auto technician making $32 an hour with company paid health coverage. Iíd like to take a couple vacations a year and save for retirement. Any suggestions??

    The same technology customerís love in their cars makes them exponentially more reliable so I donít have the amount of work I used to have. If only we could go back to distributors, or even better, contact point ignition systems and carburetors. Those were the days.

    But alas, I donít have any lobbying groups to help me hold back progress and it seems that my crying and whining is being ignored. I guess I could just complain and wait for help but I have chosen another path.

    Like the A/C above, I see a future in software engineering so I hauled my old butt back to school and am working on degrees and certifications so I can compete with others in this field.

    Consequently, please take it personally when I tell you I donít care about you or your industry, from my vantage point you are the ones with the entitlement syndrome. Your unwillingness to adapt and/or change is you own undoing. Even a toddler throwing a fit on the floor eventually figures out that it isnít working and moves on, but not the ďentertainmentĒ industry.

    Yes, I understand all too well where you are coming from, as do many others, and because I understand I donít care. The world does not owe you anything.

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