Hollywood Up And Comers Recognizing That The Big Gatekeepers May Be More Of A Threat Than Silicon Valley

from the fighting-the-status-quo dept

Despite the MPAA's insistence that it wants to "talk" to Silicon Valley, it still seems to think that just means getting together with Google's lobbyists in Washington DC. Thankfully, the MPAA doesn't really represent the full movie industry, and plenty of young filmmakers realize that the tech industry isn't the enemy and has been providing tons of great tools and services that up-coming filmmakers rely on every day. Some of them are realizing that perhaps the real fight is between the legacy gatekeepers and the up-and-comers... and as such, the up-and-comers should have a much closer relationship with the tech industry.

Gina Hall is a young Hollywood filmmaker who reached out to me and some others in Silicon Valley to begin this discussion, recognizing that perhaps the MPAA's claims don't match up with her best interests:
I feel like the solutions proposed from Hollywood establishment just might be in favor of the status quo rather than helping up-and-comers. Call it a hunch. So while industry bosses are distracted with their fight to sustain the old business model, I figured it might be a good time to start a series of conversations between the tech sector and young Hollywood to make some sense of the seismic shift happening in the industry.
There are a few quotes from me in that article, in which she notes that it really does seem like the tech industry is coming up with all the cool stuff that actually helps young filmmakers today -- from tools (like cheaper cameras) to services (like YouTube) to ways to monetize (like Kickstarter). Old Hollywood? Not so much:
Masnick's M.O. is disruptive innovation -- or as he describes it "how we get cool stuff." Creating cool stuff -- honestly, isn't that what most of us get in the business to do? The problem is, Hollywood isn't responsible for creating enough cool stuff these days (especially locally) to keep us all employed. A lot of the cool stuff is now coming from the tech sector with Hollywood standing idly by. In conversations with those employed with the studios, production companies and agencies around town, I've heard projects worked on self-described as "lame," "derivative," or the backhanded compliment: "Meh, at least it'll make money."
I'm looking forward to her continuing series, showing that the tech industry and young Hollywood are very much in alignment. The only real problem is with the legacy players in the business who are just looking to keep making money the way they used to, without actually changing with the market.

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  1. identicon
    Anonymous Coward, 28 Mar 2012 @ 7:26am

    Re: Id like to keep my job

    If you have an important and useful role in the filmmaking process there is no reason you should be going anywhere. No one wants to stop making movies. I'm sorry your bosses boss is an greedy asshole and you might get some flack from that.

    But times do change and industries adapt or die. Did you weep for the projectionists when your industry when to automated projectors? Did you cry for all the radio show sound effects men when TV destroyed the radio show? What about the 100,000s of thousands of milk delivery men, oh where have they gone? It always sucks if people lose their job due to forward progress but that is not a good enough reason to hunker down in the old system and refuse to change or adapt.

    Now excuse me while I listen to the Lone Ranger and wait for my milk to get here.

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