Hollywood Up And Comers Recognizing That The Big Gatekeepers May Be More Of A Threat Than Silicon Valley

from the fighting-the-status-quo dept

Despite the MPAA's insistence that it wants to "talk" to Silicon Valley, it still seems to think that just means getting together with Google's lobbyists in Washington DC. Thankfully, the MPAA doesn't really represent the full movie industry, and plenty of young filmmakers realize that the tech industry isn't the enemy and has been providing tons of great tools and services that up-coming filmmakers rely on every day. Some of them are realizing that perhaps the real fight is between the legacy gatekeepers and the up-and-comers... and as such, the up-and-comers should have a much closer relationship with the tech industry.

Gina Hall is a young Hollywood filmmaker who reached out to me and some others in Silicon Valley to begin this discussion, recognizing that perhaps the MPAA's claims don't match up with her best interests:
I feel like the solutions proposed from Hollywood establishment just might be in favor of the status quo rather than helping up-and-comers. Call it a hunch. So while industry bosses are distracted with their fight to sustain the old business model, I figured it might be a good time to start a series of conversations between the tech sector and young Hollywood to make some sense of the seismic shift happening in the industry.
There are a few quotes from me in that article, in which she notes that it really does seem like the tech industry is coming up with all the cool stuff that actually helps young filmmakers today -- from tools (like cheaper cameras) to services (like YouTube) to ways to monetize (like Kickstarter). Old Hollywood? Not so much:
Masnick's M.O. is disruptive innovation -- or as he describes it "how we get cool stuff." Creating cool stuff -- honestly, isn't that what most of us get in the business to do? The problem is, Hollywood isn't responsible for creating enough cool stuff these days (especially locally) to keep us all employed. A lot of the cool stuff is now coming from the tech sector with Hollywood standing idly by. In conversations with those employed with the studios, production companies and agencies around town, I've heard projects worked on self-described as "lame," "derivative," or the backhanded compliment: "Meh, at least it'll make money."
I'm looking forward to her continuing series, showing that the tech industry and young Hollywood are very much in alignment. The only real problem is with the legacy players in the business who are just looking to keep making money the way they used to, without actually changing with the market.

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  1. icon
    cosmicrat (profile), 27 Mar 2012 @ 8:35pm

    Re: Re: Id like to keep my job

    "Wait, I thought your industry supported over 2 million people? Methinks The Dodd will be visiting you soon."

    I forgot who first came up with the meme that "2.2 million people are supported by the film industry", but I actually think I agree with it if you change the wording a little bit.

    350,000 has been given as the number of people employed by the U.S. film industry. You could think of this as the number of workers who receive most or all of their year's income from their work in the industry. Now think of the nursery that annually makes a quarter of their gross sales to the film greens department, the lumberyard that ships more truckloads out to the film construction department than anything else, the restaurant across from the backlot that fills up with film workers every lunchtime, all the people who derive a significant amount of their yearly income from the movie, but if the film business went away, they wouldn't necessarily be busted, but would see a significant economic downturn.

    You could say "2.2 million people derive a significant amount of their income from the film and TV industries".

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