Our Gift To The Author's Guild: An Ad For Brick & Mortar Book Stores

from the community-service dept

Not long ago, Tim Cushing wrote about Author's Guild president Scott Turow's curious assertion that brick-and-mortar book stores are the future of the industry. I didn't think that sounded very likely, but I like a good book store as much as the next person-over-20, so I thought I'd join forces with Tim to give Turow some help in his campaign. We put our heads together and produced this period-appropriate advertisement, for Turow and anyone else to use in advancing the cause of brick-and-mortar. Enjoy!

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Filed Under: antitrust, authors, brick and mortar, ebooks, price fixing, scott turow, whimsy

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  1. identicon
    Terry Hancock, 28 Mar 2012 @ 10:22am

    Re: Re: Re: Funny! But are e-books democratizing?

    it may put off folks who read, say, five $10 paperback books a year, as opposed to spending a couple hundred bucks for a reader and THEN buying the book

    It'll put off more than that. Below a certain income level, it's not practical to make that kind of "profit & loss" decision (i.e. "I'll spend $100 to save $10/month -- in ten months, I'll be ahead"). For many people, $200-$300 expenses create "cash flow" crises. People will make room for necessities, of course, but for an e-book reader? No. Not for a lot of people -- that's a luxury expense.

    Poor people are still generally going to have to borrow printed books from the library.

    And even if you can afford a computer, a lot of people will decide to just have one general purpose machine -- and reading e-books on that is a lot less satisfying.

    As for the library with plenty of computers available to use? As with public schools, the resources of public libraries reflect the wealth of their communities -- the one with all the computers are the ones in the neighborhoods where no one needs them. Meanwhile, across the tracks, they can't afford to buy them for the library either.

    (That's not a new problem, that's a problem with ordinary books, too, but access to readers is tricky too. Computer time may be limited. Loaning readers is risky because there's a high temptation to steal them, etc).

    I'm not trying to dis e-readers or e-books. I know people who have them and love them. They clearly serve a significant market very well. Just not everybody, and not everybody that printed books serve.

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