Brazilian Performance Rights Group Claims Collecting From Bloggers Was Simply An 'Operational Error' After Google Pushes Back
from the and-i-thought-google-was-just-there-to-screw-lowly-creatives dept
How quickly things change, especially for entities who find themselves staring down an angry internet. At first, ECAD seemed disturbingly untroubled by the uproar, including the memeification of its intention to stretch the definition of "public performance" to include all audible sound. But it suddenly changed its prohibitively expensive tune when hundreds of thousands of dollars were at stake.
None other than Google Brazil itself issued a blog post stating that ECAD's existing agreement with Youtube did not allow the agency to collect fees from bloggers, pointing out the obvious to ECAD's wilfully obtuse representatives:
These sites don't host or transmit any content when they associate a YouTube video to their site, and as such, the fact of embedding videos from YouTube can't be treated as a ‘retransmission'. As these sites aren't performing any music, ECAD can't, within the law, collect any payment from these.Having been smacked down by its main benefactor, ECAD issued a statement of its own, claiming the whole thing was just an "error" and that it had no intention of setting up tollbooths on every website with embedded video:
1- Ecad has never had the intention to curtail the freedom on the internet, known to be a space devoted to information, dissemination of music and other creative works, and propagation of ideas. The institution also lacks a copyright billing strategy geared to embedded videos. Royalties collections for webcasting have been under re-evaluation since February 29th, and the case reported in recent days took place before then. Nevertheless, it resulted from an operational error of interpretation, which represents an isolated fact in this segment. (...)Note that ECAD has left itself a bit of an opening for pursuing these fees in the future. Supposedly it can still go after blogs but only if it informs Google/Youtube of its intention to do so. It seems the only error it feels it made was getting caught. Everything else was simply a clerical screw-up and if all ducks had been properly ordered, it would have been free to bill websites for linking to Youtube.
2- Two years ago, Ecad and Google signed a letter of intent that guides the relationship between both organizations. The document details thatEcad can collect copyright fees for music coming from embedded videos, as long as it gives advance notice to Google/YouTube. As Ecad did not send such a notification, it becomes clear that this is not its goal. If it were the case, it would have sent the notification the letter of intent requires. (...)
As it stands now, ECAD has backed completely away from this plan. But, once the furor dies down and recedes into the past, I wouldn't be surprised to see this sort of tactic deployed again, if not by ECAD, than certainly by another "aspirational" performance rights organization.
(Hat tip to Techdirt's own Glyn Moody and his amazing Twitter feed. He's asked you all very nicely to follow him and this post is an example of why you should. So, follow this link to do exactly that..)