KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic


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  1. icon
    Josef Anvil (profile), 9 Mar 2012 @ 9:02am

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: I'm confused...

    "You repeatedly dismiss this demographic, even to the point of mocking me, but it's there. "

    Yes it exists. I don't deny that. You, however ignore the point. Is that demographic significant? Not sure why you return to that point over and over other than to say it exists. Great. Show some data that proves relevance.

    "Yes, I sent you a link that proves that the item you sarcastically dismissed as not being available does in fact exist. Problem?"

    No problem, you proved my point perfectly, which you failed to address. People that can't find the physical good tend to look online and find it and then get it if they want it.

    "The subject of the discussion was that Cudi thinks that the low shipping rate would have affected sales, and this still stands even though only 1/3 of the CDs sold in the first week and it charted highly."

    I'm not sure if you are stating that CuDi's feelings still stand. If you are, then I agree. He is free to believe what he wants. If you are saying that the reality is that shipping rates that were lower than the artist expected, "significantly" affected sales , then you are definitely pulling that out of your ass. I'm asking you to show the relevance of your stance, not just that a small demographic exists. Any data provided would be appreciated.

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