KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic

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  1. icon
    PaulT (profile), 9 Mar 2012 @ 3:08am

    Re: Re: Re: Re: Re: Re: Re: Re: Re: I'm confused...

    "I'm thinking, and this has no data backed basis, that just maybe a consumer that wants a product will go on the web and find it and either go to the store that has it or just order it online."

    Perhaps, for that particular customer. But, there's many other factors involved for others, mostly involving casual buyers who are not specifically looking for that album, but may end up buying anyway if they see it on a shelf. You repeatedly dismiss this demographic, even to the point of mocking me, but it's there.

    "In fact, PaulT argues that it does matter where the physicals are distributed, but when replying to my sarcasm about waiting for a vinyl copy, he sent me a link ( imagine that ), to where I could find a vinyl copy."

    Yes, I sent you a link that proves that the item you sarcastically dismissed as not being available does in fact exist. Problem?

    "While I'm 100% sure that lack of physicals does cut down on impulse buys, does anyone have any data on the impact of impulse buys on the music market?"

    No, but at least you admit that something you also sarcastically dismissed as being a factor does also exist. The subject of the discussion was that Cudi thinks that the low shipping rate would have affected sales, and this still stands even though only 1/3 of the CDs sold in the first week and it charted highly.

    You even admit this. So why are you still arguing?

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