KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic


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  1. icon
    Josef Anvil (profile), 9 Mar 2012 @ 2:46am

    Re: Re: Re: Re: Re: Re: Re: Re: I'm confused...

    I'm not saying that vinyl is not making a bit of comeback, but that's definitely a niche market and you won't find the labels routinely shipping tens of thousands of vinyl copies.

    "Point is that some people prefer digital and some prefer physical. If someone walked into a store and could not get a cd or whatever then that is a lost sale."

    I agree 100% that some people prefer digital and some prefer physical, but where we differ is on the point of counting someone walking into a store and not being able to get a CD and walking out as a lost sale. It could be a lost sale, maybe, but again here I go with a baseless assumption.... I'm thinking, and this has no data backed basis, that just maybe a consumer that wants a product will go on the web and find it and either go to the store that has it or just order it online. Just throwing that out there.

    In fact, PaulT argues that it does matter where the physicals are distributed, but when replying to my sarcasm about waiting for a vinyl copy, he sent me a link ( imagine that ), to where I could find a vinyl copy.

    Let's look at that, in defense of the position that it DOES matter where the physicals are distributed, he sends a link. That is human nature, to use the tools at our disposal to meet our needs.

    While I'm 100% sure that lack of physicals does cut down on impulse buys, does anyone have any data on the impact of impulse buys on the music market? I can't imagine that its statistically significant, but would be interested to see otherwise.

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