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KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic

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  1. icon
    Josef Anvil (profile), 8 Mar 2012 @ 5:11pm

    Re: Re: Re: Re: I'm confused...

    I guess I'm still confused, PaulT. What you consider an attack was merely an observation. Talking to a young audience on Twitter and apologizing for a lack of availability of his physical album seemed odd to me.

    You have considered that an attack from the beginning. Stating over and over that such a simple observation is an attack is odd to me as well.

    For some reason you seem to believe that saying baseless assumption empowers your own words. My admission of my "baseless assumption" was sarcasm. Using educated guesses about demographics and trends is hardly baseless.

    You seem to be missing the point of the initial baseless assumption. Where the physicals were sold is pretty much irrelevant. The younger audience "trends" toward the digital market, which is why I found that tweet a bit odd.

    You can try to explain the reality of the sales by looking for more granular info if you want or just accept the natural trend. Feel free to post some data of your own.

    "...did certain areas of the country sell enough to make finding a copy a problem?"

    Sorry but that was just funny. Im sure some record exec is asking the EXACT same question. I'm again imagining that group of consumers who just couldn't find a copy and just gave up in disgust. More lost sales who never once thought to buy it online because they just had to have the CD in hand.

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