KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic


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  1. identicon
    cudi fan C, 8 Mar 2012 @ 7:47am

    african child

    My only question is to CUDI himself, did you think you were going to sell more? i feel as though any time someone produces an album they should be trying to get their music to as many people as possible, CUDI himself said "they rushed it" obviously there was a lack of faith in the tracks on the album, which in my opinion were worthless, i was a week away from getting the man on the moon album art added to my sleeve when i listened to that trash, you need to prioritize, i don't care what any "true fan" says about how the album was good, i promise the only sales that were made were as a favor to CUDI, hoping he would take the money he makes from that album go out buy 100 lb's of bud and make another awesome album. fuck experimenting thats for people who don't know who they are, CUDI says he doesn't want to be featured in just any artist' tracks, that wont be a problem for this album, ill guarantee no1 wants to get on that shit storm you call music, CUDI needs to go back to what was working. Theres 93 million tweets talking about how horrible the album was for a reason. The only supporters are individuals who in my opinion have some false sense of hope that CUDI will make contact with them personally and ask them out to lunch as a thank you for supporting him. FYL

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