KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic


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  1. identicon
    Anonymous Coward, 8 Mar 2012 @ 7:03am

    Re: Re: Re: I'm confused...

    " So if PaulT still thinks that CuDi has a better feel for how his fans are getting their music and they prefer CDs, well the sales data says otherwise. So much for trends, eh? "

    55K albums is 1 album for every 68 square miles in the US. So if he has more than 1 person who tried to buy it per 68 square miles they went home empty handed. Obviously they do not disribute albums evenly accross the country, but it just shows how hard it would be to find this album. Especially if you do not live in a major urban area. The one best buy and/or wal-mart within driving range of someone is more likely to not have it then to have it.

    I don't think you can say; Most of the sales were digital so they didn't need physical albums. I think the lack physical copies drove up the digital sales because people were unable to buy a physical album.

    Again this is all an argument in hypothetical without knowing the metrics of his last albums. But I think saying "look, most of the sales are digital" is kind of useless when its near impossible to find a physical copy. Those figures may be very different if the album was more widely available.

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