KiD CuDi's WZRD Debuts At No. 3 Despite Being Swept Under The Rug By Universal

from the the-fans-have-spoken dept

Last week we wrote about WZRD, the new album from KiD CuDi on which he went in an entirely different direction from his usual style. That's the kind of thing that makes big record labels nervous (they'd prefer artists just keep churning out variations on their first success) and CuDi's label Universal Republic was no exception. After the release, CuDi took to Twitter to vent:

Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off. So i apologize on behalf of my weak ass major label. And I apologize for the lack of promo, again, my weak ass major label. They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014. who mad??? not me and @DotDaGenius. So its def gonna be tough to find one in the stores guys, I'm sorry about that.

Apparently fans were prepared to make the effort, because WZRD debuted at #3 on the Billboard 200 albums chart. This is especially funny in the wake of RIAA CEO Cary Sherman's recent interview, in which he claimed record labels were needed to "separate the wheat from the chaff" and "designate who is worth promoting and marketing". It seems the legacy gatekeepers aren't quite as good at curation as they think—at least I bet Universal is wishing they'd gotten a few more copies of WZRD out there, and put some promotional weight behind the project. Maybe, if they'd put a little faith in their own artist, they could have had a #1 on their hands.

Filed Under: kid cudi, labels, music, promotion, wzrd
Companies: universal music, universal republic


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  1. icon
    Josef Anvil (profile), 8 Mar 2012 @ 5:16am

    Re: Re: Re: Re: I'm confused...

    Don't be sorry for touching a nerve, Using the argument that, "You don't know the specifics...(e.g. the artist's fan base preferences, tech trends, physical vs digital sales, etc.)" doesn't carry much weight as it can be applied to your very own opinion.

    You don't get to dismiss my assumption and then assert your own baseless assumption.

    You do get to say you have a baseless assumption just like mine, as it's just how you feel about what is happening in the market.

    "My comment was merely this - how many of Cudi's fans usually pick up the CD as opposed to just buying digitally?"

    There is no easy answer to that one and I don't have a clue. I only followed the line of logic, that CuDi's music appeals to a younger demographic and that population is more likely to follow him on Twitter and FB and on the hip hop blogs and buy digitally. The industry trend, which is not an opinion, is that sales of CDs is in decline while digital sales are on the rise.

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