In All This Talk Of Pinterest And Copyright, The Fact That It's Driving Massive Traffic Seems Important
from the and-they-want-to-cut-this-off dept
For all the concerns about how Pinterest is infringing on various sites and copyright holders, the reality appears to be that it drives so much traffic that it's difficult to understand why people are complaining:
Beginning this summer, Pinterest became the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest is on track to become the second highest traffic driver (after Google) to Cooking Light‘s website, up 6,000% from just six months ago. The social bookmarking site already drives three times the amount of traffic to Cooking Light compared to Facebook.In other words, as we've seen time and time again, it appears that, for those who are willing to embrace the new technology and service (rather than freak out) there are tons of opportunities. Unfortunately history tells us that more will continue to freak out before they realize this.
Elsewhere, Pinterest is the fourth largest source of traffic for Country Living, up 150% from August to the end of January, and accounts for 3% of all referrals. It was the ninth largest traffic source for both Elle Decor and House Beautiful last month, both of which have seen triple-digit percentage increases in referrals over the last six months, and was among the top 10 referral sites for Self magazine.