Tom Brady Watched Last Year's Super Bowl Via Illegal Stream... And Probably Had A Better Experience Than Anyone Watching NBC's Official Stream

from the so-it-goes dept

With ICE seizing a bunch of websites that were planning to stream this year's Super Bowl, plenty of people had their ears perk up when Patriots starting quarterback Tom Brady admitted that he watched last year's Super Bowl via an unauthorized streaming site online. While his view this year was a bit more up close and personal, lots of people were talking about how NBC Universal finally decided to offer up an official stream of the game -- about a decade later than it should have done so. Of course, reports from users were that -- in typical NBC Universal fashion -- the experience was dreadful. Even more ridiculous? The livestream didn't show most of the commercials because apparently NBC Universal wanted them to pay extra to do so. So, instead, those who watched online "received a heavy dose of the same ads over and over again." In other words, the online experience was worse. Of course, since they have less competition (thank you US government!), NBC has little incentive to improve the product, so expect it to suck for a few more years now that they've finally decided to show the game online.

Filed Under: competition, copyright, ice, innovation, seizures, streaming, super bowl, takedown, tom brady
Companies: nbc universal

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  1. icon
    Dark Helmet (profile), 6 Feb 2012 @ 2:04pm

    Yeah, it kind of sucked

    I watched the NBC stream. The real problem was the lack of commercials, which supposedly is a big driver for viewership, and the fact that they kept repeating the same commercial over and over again (which featured Dwight from The Office begging me to click on his body).

    That said, NBC got a lot right with their stream. It was HD quality (or close, anyway). And the cool part of the web app they use is that during the commercials it shrinks the video size automatically and shows you a live chat session with either Mike Florio (good football analyst) or Jimmy Kimmel (good SNL skit destroyer and general annoyance). Either way, there was a true connection there for football fans or NBC personality fans.

    That said, I'm surprised NBC didn't just automatically roll in stream ads into their current offering without even giving the choice for broadcast only. You want to buy a broadcast ad, you buy the stream ad too, no choice. If they did it that way, they might get a few less advertisers, or have a bit less of a premium on the space, but they could have just streamed their own TV broadcast rather than doing 2 different ad segments, while also building their online streaming brand.

    Don't be too hard on them though. NBC got this one way more right than wrong....

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