Tom Brady Watched Last Year's Super Bowl Via Illegal Stream... And Probably Had A Better Experience Than Anyone Watching NBC's Official Stream

from the so-it-goes dept

With ICE seizing a bunch of websites that were planning to stream this year's Super Bowl, plenty of people had their ears perk up when Patriots starting quarterback Tom Brady admitted that he watched last year's Super Bowl via an unauthorized streaming site online. While his view this year was a bit more up close and personal, lots of people were talking about how NBC Universal finally decided to offer up an official stream of the game -- about a decade later than it should have done so. Of course, reports from users were that -- in typical NBC Universal fashion -- the experience was dreadful. Even more ridiculous? The livestream didn't show most of the commercials because apparently NBC Universal wanted them to pay extra to do so. So, instead, those who watched online "received a heavy dose of the same ads over and over again." In other words, the online experience was worse. Of course, since they have less competition (thank you US government!), NBC has little incentive to improve the product, so expect it to suck for a few more years now that they've finally decided to show the game online.

Filed Under: competition, copyright, ice, innovation, seizures, streaming, super bowl, takedown, tom brady
Companies: nbc universal


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  1. icon
    fogbugzd (profile), 6 Feb 2012 @ 3:18pm

    Re: Why can't the networks do streaming right?

    >>This baffles me. Why can't the networks get this right?

    I would add the complaint that they often run the same annoying ad over, and over, and over. It is usually highly targeted to the shows's demographic, and that means it is even more annoying when you are not in that demographic.

    The only explanation I can think of as to why they do their online shows so poorly is that none of the executives watch them streaming, or if they do watch a stream is on some internal company streaming system that doesn't suck. My guess is that the executives think of the streaming side of their business as some kind of niche market and they don't realize how many people want their shows that way.

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