Hollywood Wants To Kill Piracy? No Problem: Just Offer Something Better

from the and-watch-people-go-away dept

Just John points us to a recent Reddit thread, in which a rather basic suggestion is made for how Hollywood could do a much better job killing movie piracy: by offering something better. It was summarized with the following graphic:
Or, basically, create a service that doesn't limit people and offers them what they want, in a convenient manner, at a reasonable price. Simple. Except... that's just not how the MPAA works. As we've stated many times in the past, services like Spotify have massively shrunk how much people in Sweden use The Pirate Bay for music. They now use it for other media, because no one's really created a "Spotify for movies." In fact, whenever the industry seems to get close to creating a good product for video -- see: Hulu or Netflix -- the industry then freaks out that it's going to cannibalize their old way of doing things, and tries to make it worse. It's why the big studios have been pulling content from both services, and trying to limit what they can provide. And that's exactly the wrong thing to do. That's how you encourage more piracy.

Filed Under: better, drm, movies, streaming


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  1. icon
    PaulT (profile), 6 Feb 2012 @ 9:08am

    Re: Re: Re: Re: Re:

    "They made the transition from DVD to Blu-ray far too quickly and put a hamper on convenience by incorporating DRM."

    While I agree to a point, that's not really the full story. Yes, by removing DRM and region coding, they may have gained more sales. A more naturally increased level of interest in the format might have happened if more people has HD TVs earlier in its lifespan (though we still had the format war before Blu even became a standard).

    But, the fact is likely that the format was never really had a chance of becoming as mainstream as DVD in the first place. Blu only has a couple of advantages over DVD (mainly audio/video quality) that are frankly irrelevant to a large number of consumers. DVD has a huge number of advantages over VHS, ranging from being relatively cheap and durable (ever hear of a DVD player tearing up a DVD?), easy to transport (enabling Netflix and Amazon to build a customer base with far lower distribution costs than VHS) to extra features and so on. If you don't care about the better image quality - and most people, especially those with smaller TVs don't - then Blu is not worth the upgrade. It has its place, but it was never going to be a mass market replacement in the same way as DVD was for VHS.

    What's likely to drive new consumers is range and convenience - i.e. digital. It's time they stopped fighting market forces and embraced them like they were forced to in the past.

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