Hollywood Wants To Kill Piracy? No Problem: Just Offer Something Better

from the and-watch-people-go-away dept

Just John points us to a recent Reddit thread, in which a rather basic suggestion is made for how Hollywood could do a much better job killing movie piracy: by offering something better. It was summarized with the following graphic:
Or, basically, create a service that doesn't limit people and offers them what they want, in a convenient manner, at a reasonable price. Simple. Except... that's just not how the MPAA works. As we've stated many times in the past, services like Spotify have massively shrunk how much people in Sweden use The Pirate Bay for music. They now use it for other media, because no one's really created a "Spotify for movies." In fact, whenever the industry seems to get close to creating a good product for video -- see: Hulu or Netflix -- the industry then freaks out that it's going to cannibalize their old way of doing things, and tries to make it worse. It's why the big studios have been pulling content from both services, and trying to limit what they can provide. And that's exactly the wrong thing to do. That's how you encourage more piracy.

Filed Under: better, drm, movies, streaming

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  1. icon
    Torg (profile), 6 Feb 2012 @ 8:14am

    Re: Wah. What a little baby.

    I take it you've never used Steam. I can't give free copies of games I've bought to friends. What I can do is buy the game and send it to my friend's account instead of mine. It's a very simple and apparently popular system. Gifts and free redistribution are two different things.
    Another advantage the Steam-for-movies concept has over Netflix is that it makes more than a couple dimes per viewer. As in, people pay for each item instead of just buying a subscription. This only works, however, if the service is as accessible as Netflix, meaning it's on everything that can play video. And it doesn't even need to charge what retail does to make the producers more money per sale. Steam provides 70% of purchase price to the content creators, as opposed to 30% at retail, so selling at anything more than half the price of retail means the company makes more money than if they sell a box.
    Actually most of that is just what Steam does but with the word "games" replaced with "movies". So the business model has been proven to work.
    Sorry, cynics, but reality's actually kinda cool sometimes.

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