Hollywood Wants To Kill Piracy? No Problem: Just Offer Something Better

from the and-watch-people-go-away dept

Just John points us to a recent Reddit thread, in which a rather basic suggestion is made for how Hollywood could do a much better job killing movie piracy: by offering something better. It was summarized with the following graphic:
Or, basically, create a service that doesn't limit people and offers them what they want, in a convenient manner, at a reasonable price. Simple. Except... that's just not how the MPAA works. As we've stated many times in the past, services like Spotify have massively shrunk how much people in Sweden use The Pirate Bay for music. They now use it for other media, because no one's really created a "Spotify for movies." In fact, whenever the industry seems to get close to creating a good product for video -- see: Hulu or Netflix -- the industry then freaks out that it's going to cannibalize their old way of doing things, and tries to make it worse. It's why the big studios have been pulling content from both services, and trying to limit what they can provide. And that's exactly the wrong thing to do. That's how you encourage more piracy.

Filed Under: better, drm, movies, streaming

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  1. identicon
    bob, 6 Feb 2012 @ 7:54am

    Wah. What a little baby.

    I wish I could have everything on that list, but I'm afraid some of them are pretty unreasonable and incompatible with each other.

    For instance, it's hard to keep the price low and let people just gift the movies to friends. If the studio was able to break even selling a movie for $10, then it needs to charge $100 if it wants to let everyone give the movie to 10 of their friends. (And many people have 100+ friends on Facebook.) Or they have to pay 1/10th the salary to the actors, editors, camera operators etc. Or maybe they just hire 1/10th as many.

    As it is, Netflix already handles most of these options and it's not clear they're going to be able to stay in business. They charge much too little to sustain the quality of films they offer. If they want to keep going at this price point, they either have to offer only moldy old content or start streaming cheap stuff. You can't even make many sitcoms if you're only going to get 20 to 30 cents per viewer.

    Sorry dreamers, but reality bites.

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