Hollywood Wants To Kill Piracy? No Problem: Just Offer Something Better

from the and-watch-people-go-away dept

Just John points us to a recent Reddit thread, in which a rather basic suggestion is made for how Hollywood could do a much better job killing movie piracy: by offering something better. It was summarized with the following graphic:
Or, basically, create a service that doesn't limit people and offers them what they want, in a convenient manner, at a reasonable price. Simple. Except... that's just not how the MPAA works. As we've stated many times in the past, services like Spotify have massively shrunk how much people in Sweden use The Pirate Bay for music. They now use it for other media, because no one's really created a "Spotify for movies." In fact, whenever the industry seems to get close to creating a good product for video -- see: Hulu or Netflix -- the industry then freaks out that it's going to cannibalize their old way of doing things, and tries to make it worse. It's why the big studios have been pulling content from both services, and trying to limit what they can provide. And that's exactly the wrong thing to do. That's how you encourage more piracy.

Filed Under: better, drm, movies, streaming


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  1. identicon
    mischab1, 6 Feb 2012 @ 3:44pm

    Re:

    That is disingenous at best. Selling at a loss means the act of selling costs you more than not selling. Companies do it all the time, it is called a loss-leader. On the digital side, it is next to impossible to sell at a loss given that creating a new copy is essentially free.

    Whether or not you make a profit is a separate matter and depends completely on how many people purchase at the price you are selling for. If party A sells their movie for $50 and only 100 people buy it while party B sells their movie for 25 cents to 92,488 people, who is really losing?

    (For the latter number I randomly picked my favorite youtube channel's 50th most watched episode. If he was selling his shows for 25 cents each, I'd buy them.)

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