Kickstarter Becomes The Darling Of Sundance By Financing Lots Of Movies... Without Movie Studio Arrogance

from the alternatives-arise dept

We've certainly talked about the massive growth of Kickstarter, especially in the movie space, and apparently that's being noticed at famous movie festivals like Sundance. David Carr has an article at the NY Times, in which he compares Kickstarter to a movie studio but without the arrogance of a studio. And, of course, it is a very different proposition. Unlike in a studio relationship, the artist retains the ownership of the work. Unlike in a studio relationship, there's no one at Kickstarter who has to "greenlight" the picture to get it made. Instead, it's entirely tied to the ability of filmmakers to get people to pay up (in small bunches) to make it work. And it does seem to be working:
[Kickstarter] had helped finance 10 percent of the festival's slate, 17 movies in all, including four that were in competition.
And did it all without the obnoxiousness of a tradtional Hollywood studio/distributor. Of course, this really highlights a point that we've been making for over a decade. While some traditionalists with little vision have spent the last decade screaming about how there are no new business models for producing content, it's become increasingly clear that where there's a need, such services and business models will get created. And, even better, they seem to be ones set up in a way where the artist has more choice and more control.

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  1. identicon
    Anonymous Coward, 2 Feb 2012 @ 7:13pm

    Re: Re: Future financing model?

    Your logic seems faulty in a number of ways:

    First of all you seem to have a pessimistic view of human nature, suggesting that no one will ever try to do good unless they have infinite profit potential. In my experience this is not true.

    Second , many types of projects are produced for a fixed budget, documentary films produced on grant money for instance, or scientific research. If I contract someone to build me house, we agree on the price beforehand.

    One motivation for the filmmaker to do a good job is she might want to have subsequent future projects funded.

    Everyone gets paid a far price in this scheme.

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