Kickstarter Becomes The Darling Of Sundance By Financing Lots Of Movies... Without Movie Studio Arrogance

from the alternatives-arise dept

We've certainly talked about the massive growth of Kickstarter, especially in the movie space, and apparently that's being noticed at famous movie festivals like Sundance. David Carr has an article at the NY Times, in which he compares Kickstarter to a movie studio but without the arrogance of a studio. And, of course, it is a very different proposition. Unlike in a studio relationship, the artist retains the ownership of the work. Unlike in a studio relationship, there's no one at Kickstarter who has to "greenlight" the picture to get it made. Instead, it's entirely tied to the ability of filmmakers to get people to pay up (in small bunches) to make it work. And it does seem to be working:
[Kickstarter] had helped finance 10 percent of the festival's slate, 17 movies in all, including four that were in competition.
And did it all without the obnoxiousness of a tradtional Hollywood studio/distributor. Of course, this really highlights a point that we've been making for over a decade. While some traditionalists with little vision have spent the last decade screaming about how there are no new business models for producing content, it's become increasingly clear that where there's a need, such services and business models will get created. And, even better, they seem to be ones set up in a way where the artist has more choice and more control.

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  1. identicon
    Anonymous Coward, 2 Feb 2012 @ 6:29pm

    Re: Re: Re:

    well said, but Masnick and his boy's own business model is to convince you otherwise.

    Yes, anyone with a brain can tell this is what happens with kickstarter, getting your dad to lend you some money, getting a grant, or a publishing house, or saving up, or as you said, putting a notice on a notice board at your art school for help.

    It is just like Masnick's amazing 'new' business model, "reason to buy" and "connect with fans".

    As if that is something new !!!!! Masnick believes this is new, that people from the beginning of time have been providing product that people want (reason to buy) and telling people they have this product they might want (connecting with fans)..

    how often do you think people buy things for "no reason" off someone they dont know exists !!!

    and, how often do you see people buying things "FOR A REASON" off someone they know (or a company they know).

    "I have a reason to own a car (to get to work), the type of car will be one I am aware of (I have been connected too by car companies), so I have a reason to buy, and I have a source for that product."

    Basic economics, and masnick promotes it as an innovation !!!


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