Kickstarter Becomes The Darling Of Sundance By Financing Lots Of Movies... Without Movie Studio Arrogance

from the alternatives-arise dept

We've certainly talked about the massive growth of Kickstarter, especially in the movie space, and apparently that's being noticed at famous movie festivals like Sundance. David Carr has an article at the NY Times, in which he compares Kickstarter to a movie studio but without the arrogance of a studio. And, of course, it is a very different proposition. Unlike in a studio relationship, the artist retains the ownership of the work. Unlike in a studio relationship, there's no one at Kickstarter who has to "greenlight" the picture to get it made. Instead, it's entirely tied to the ability of filmmakers to get people to pay up (in small bunches) to make it work. And it does seem to be working:
[Kickstarter] had helped finance 10 percent of the festival's slate, 17 movies in all, including four that were in competition.
And did it all without the obnoxiousness of a tradtional Hollywood studio/distributor. Of course, this really highlights a point that we've been making for over a decade. While some traditionalists with little vision have spent the last decade screaming about how there are no new business models for producing content, it's become increasingly clear that where there's a need, such services and business models will get created. And, even better, they seem to be ones set up in a way where the artist has more choice and more control.

Filed Under: alternatives, business models, fan funding, movies, sundance
Companies: kickstarter

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  1. identicon
    Anonymous Coward, 2 Feb 2012 @ 8:29am

    Re: Re: AC?

    It wouldn't matter if kickstarter financed 100% of the movies at Sundance, and if anything that would likely spell the end of Sundance as a serious venue for films.

    The magic of Sundance isn't the number of movies presented, but rather that this is a place where indie movies and margin projects might get picked up for distribution (or sometimes remake).

    For all the technology, it is easy to forget that it isn't about the tools used, but the story told. All the technology in the world cannot make a stinker into a great movie. All the crowd sourced funding can't teach someone how to make a movie, it just teaches them how to collect money.

    The question is always how this turns into something biggest, where more than a few art loves and movie buffs get to actually see the work. For everything that has happened, and for the increase in availablity, distribution, exposure, and even access to large screens at multiplexes, we aren't seeing movies come out of this sort of process that are really rocking the world.

    Forget the business model - art is about the art. If the art sucks, how you paid for it is immaterial, except perhaps to a business grad.

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