Google Penalizing Its Own Google Chrome Search Results For Violating Google Paid Link Rules
from the left-hand,-right-hand dept
In response, Google has basically said that it never signed up for such a campaign, and appears to suggest that the advertising firm it hired was part of the problem. That firm, Essence Digital, more or less took the blame. However, Sullivan also notes that the actual campaign appears to have been run by a video company called Unruly. The whole thing seems like a mess, with Google not closely monitoring the companies it hired for the marketing campaign.
Either way, Google actually does appear to be taking this seriously -- as its anti-spam team is saying that it's going to reduce the Google PageRank for the Chrome team. That's actually fairly surprising -- as you basically have a company agreeing to punish itself for breaking its own rules, whereas most companies caught in this kind of situation would likely try to brush it off as not important...