Barnes & Noble Going Around Asking Everyone To Change All Links From Borders To B&N
from the really? dept
Barnes & Noble recently purchased most of the Borders trademarks and intellectual property in a recent auction. As a result of this purchase, we started transitioning the Borders.com website to Barnesandnoble.com via redirects.To be honest, I absolutely could not recall ever linking to Borders, but I did some digging, and found that we did so... three and a half years ago in a post about Borders.com's last ditch attempt to try to be innovative with a different kind of home page. Because of that we linked to the front page of Borders.com. For a variety of reasons, it would be stupid to change that link. In the context of the story, it wouldn't make any sense at all.
We noticed that your site is currently linking to http://www.borders.com/online/store/Home , and I’d like to reach out and ask you to kindly update your links to the corresponding URLs on Barnesandnoble.com. We have redirects in place for many Borders.com pages, so you can use that to help you determine the correct landing pages on Barnesandnoble.com.
But all of this makes me wonder why Barnes & Noble is wasting their time sending emails to people like this. If it wants to redirect people, just set up some redirects. Don't expect everyone to drop everything and go change ancient links.