Getting It: In A World Of Digital Abundance, Sell The Scarcities

from the dickens-of-a-good-idea dept

A recurrent refrain from the copyright industries is that you can't make money from digital goods if they are freely available online. To which Techdirt has been pointing out for years that not only are there many ways of doing precisely that, but lots of people are already coining it as a result. One of the Guardian's columnists has noticed one of them - that in a world of digital abundance, you can make money by selling associated scarcities:

Earnings from recordings have been plummeting for a decade, while from live they are rising ever faster. Warner Brothers release albums free online to publicise forthcoming concerts. In Britain HMV is closing 40 shops while tickets for a Rihanna concert can cost 330 [$500], and for Coldplay 180 [$280]. A seat for Madonna is more expensive than her entire recorded output. A top American performer would reckon to earn between 80% and 90% of revenue from live performance. In the US alone, touring revenue that grossed $1bn in 1995 rose to $4.6bn last year.
The article then goes on to list other manifestations of this trend, such as Tony Blair's $160,000 fee for a speech "in the flesh"; a doubling of attendances at museums and galleries; 90% audience levels at the UK's National Theatre and Royal Shakespeare Company; and the fact that even "humble" authors find "appearances at literary festivals (those that pay) can compensate for dwindling book advances and, in the case of poets, eroding copyrights."

But one of the most telling examples is the following:

Performers such as Stephen Fry have taken to reading their books in public, Dickens-style
Dickens undertook his American reading tours in part because piracy of his works was rampant there, so he made little money directly from the many published copies. But amidst this unwelcome abundance, he was still able to sell the ultimate scarcity his presence to earn handsomely from the reputation his pirated works created.

The same is true for countless other writers, musicians and artists before Dickens, who lived when there was little or no copyright, and whose works could thus be copied freely. In other words, people have been using abundance to sell scarcity not just for years, but for centuries. Maybe it's time today's copyright industries got the message.

Follow me @glynmoody on Twitter or identi.ca, and on Google+

Filed Under: abundance, business models, economics, scarcity


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  1. identicon
    Anonymous Coward, 7 Dec 2011 @ 9:10am

    Re: Re: Re: Re: Re: Tell me again, why are we let a dying industry ruin the internet?

    " You don't recognize how changing a ton of DNS entries at random moments makes the entire system less secure? It's akin to having to purposely fragment a drive, making a system more chaotic for no reason."

    DNS registries are updated continuously, there are constantly new domains being assigned and others being de-listed. This is happening right now as I type this. Go register a domain on GoDaddy and it will happen again. It isn't any more or less chaotic to de-list a site due to infringement that it would be to de-list that site for failing to pay registration fees to the registrar.

    "Just because you don't want to see them and pedantically believe others exaggerate the fears is no one's fault."

    I WANT to see them, but you will need to give me examples of these other concerns. I have done my research and every site that complains about SOPA says it will "break the internet" (a lie), it will "make the internet less secure" (another lie), and it will "censor the internet" (another lie). I have explained why these are lies. I am open to hearing other complaints, and I concede that the bill is flawed but not for the reasons which have become the propaganda of the anti-SOPA crowd.

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