Chick-fil-A Says 'Eat More Kale' Slogan Infringes On Its 'Eat Mor Chikin'
from the morons-in-a-hurry-don't-eat-chicken? dept
I'd really like Chick-fil-A to point out the moron in a hurry who would see "eat more kale" and suddenly get confused into biting into a clucking bird instead.
Now, it is worth noting that the artist, Bo Muller-Moore, may have brought this partially upon himself by applying for a trademark himself on the "eat more kale" slogan -- which is likely what prompted Chick-fil-A to send the letter opposing the trademark and challenging the phrase. This is what happens when we battle over who can try to lock up the English language. Either way, Chick-fil-A looks like a world class trademark bully, clearly overstepping the powers given to it under trademark law. "Eat mor chikin" is trademarkable not because of the phrase "eat more" but for the full phrase, including the misspellings. Pretending that any version of "eat more" is a trademark violation is simply an attempt to expand the trademark well beyond what is reasonable.