For years, we've covered stories of companies reacting badly to finding something they don't like about themselves online, and threatening to sue those who posted the content with libel. Many lawyers tend to go to extremes in threatening people, with the idea of scaring them into just taking content down. These days, of course, that's quite likely to backfire, as the recipient can just go public with it, and shame the company. Even so, it's rare for those companies to come out with a really sincere apology. Aaron DeOliveira points us to an interesting story involving a building company, Guardian Building Products, that freaked out over a blog that showed "a lousy installation"
of their insulation. The company threatened to sue, saying that the blog post "constitute[s] libel, slander and commercial disparagement." In response, the blogger, Dr. Allison Bailes, went public with the threat.
And here's where Guardian realized that perhaps it was doing something really, really wrong. It sent a very apologetic letter
While you can (reasonably) argue that the company should have known better than to send the original threat letter, there is something to be said for owning up to the fact that you made a big mistake, and (hopefully) actually learning from it.