Same Talking, Different Heads: How Not To Localize News
from the handed-the-same-envelope dept
If you haven't seen this short clip of a bunch of local TV newscasters all saying the exact same line about Conan O'Brien's officiating a same-sex marriage on stage in New York City during a show this week, it's really worth watching just for the mind-numbingly bizarre reaction you have to seeing so many newscasters all repeat the exact line: "Conan O'Brien may be about to push the envelope on late night television." Or, as O'Brien notes, watch as they each put "their own spin" on the news:
Honestly, it's hard not to watch that and think that all of the newscasters didn't receive the identical script. While the phrase is a common one, it's not that common that it would lead so many newscasters to all use the identical phrasing. It's possible these are all news affiliates from a single company, who were sent a basic script -- but, once again, this seems to highlight the growing irrelevance/ridiculousness of TV news these days. If you're just going to have 50 different newscasters all read the identical script, why not just have a single newscaster do it, and air it directly on all those other stations.