Just As Valve Shows That You Can Compete With Piracy In Russia, Russia Starts Cracking Down On Piracy
from the so-that's-how-it-works dept
Newell: The easiest way to stop piracy is not by putting antipiracy technology to work. Itís by giving those people a service thatís better than what theyíre receiving from the pirates. For example, Russia. You say, oh, weíre going to enter Russia, people say, youíre doomed, theyíll pirate everything in Russia. Russia now outside of Germany is our largest continental European market.Now that's doubly interesting, because at the same time as we got this story, we also got another submission (anonymously) about how Russia has finally started cracking down on infringement by arresting a Russian couple who was caught distributing movies online. Assuming they're guilty, they certainly don't deserve any sympathy, but it does seem intriguing to see these two stories juxtaposed.
Ed Fries: Thatís incredible. Thatís in dollars?
Newell: Thatís in dollars, yes. Whenever I talk about how much money we make itís always dollar-denominated. All of our products are sold in local currency. But the point was, the people who are telling you that Russians pirate everything are the people who wait six months to localize their product into Russia. Ö So that, as far as weíre concerned, is asked and answered. It doesnít take much in terms of providing a better service to make pirates a non-issue.
The entertainment industry has been pushing hard for Russia to crack down on infringement, insisting that there's no way they can make money in the Russian market. And yet, Valve is proving that's false. It's just that these other companies are incompetent, don't know how to adapt, and don't know how to provide a good service. If you do that, you can make a ton of money even if the products are available in unauthorized ways.