Studies

by Mike Masnick


Filed Under:
availability, infringement, prices



High Prices, Lack Of Availability Driving Lots Of Infringement

from the well,-duh dept

As we've seen before, if you make authorized content available in a convenient and useful manner, it can really help minimize infringement. Of course, if you don't make it available, or if you price it wrong, it just makes the problem worse. A new report out of the UK took a look at the availability and price online of some top films and found that the movie industry isn't doing a very good job, likely leading to much greater infringement.
DVDs are available for just shy of 100% of the films. But a wealth of British cultural history is simply not available through legal providers. Only 43% of the top 50 British films can be bought or rented online. Similarly, only 58% of the BAFTA Best Film award winners since 1960 have been made available.

The situation looks worse if iTunes is discounted. Excluding iTunes, only 27% of the BAFTA award winners are available, with 29% of the best British films. Only 6% of the best 50 British films are on Film4 OD or Virgin Media, with 14% available through a LoveFilm subscription and 4% through pay per view on LoveFilm.
The industry wants so badly to blame infringement for many of its structural problems. But, perhaps if it just focused on making the content available in a convenient fashion at a reasonable price, they'd realize that it really was just a business model issue all along and had nothing to do with "piracy."

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  1. identicon
    Anonymous Coward, 27 Oct 2011 @ 9:16am

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

    I couldn't find anything easily accessible that would show how much it cost to create them. However, I sort of looked at the business model (no retail packaging, no distribution, no "middleman" or markups, and they still are looking at $14.95 a disc...

    Even if you are looking at only a couple of thousand dollars per movie to digitize it, they still have to sell a fair number of pieces to get their money back, even if the $15 price is 100% retained. 150+ sales of an out of date movie without retail distribution is pretty good, I think.

    I would say that the automated burning of a single disc probably isn't the big end of the expenses, a very small marginal cost really. Making it available for download (and controlling access to the download) probably would work out about the same in the end, at least at today's prices.

    I think that 10 - 20 years from now, you may be right. But it's taking time, which some people here just don't appear to want to tolerate.

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