Studies

by Mike Masnick


Filed Under:
availability, infringement, prices



High Prices, Lack Of Availability Driving Lots Of Infringement

from the well,-duh dept

As we've seen before, if you make authorized content available in a convenient and useful manner, it can really help minimize infringement. Of course, if you don't make it available, or if you price it wrong, it just makes the problem worse. A new report out of the UK took a look at the availability and price online of some top films and found that the movie industry isn't doing a very good job, likely leading to much greater infringement.
DVDs are available for just shy of 100% of the films. But a wealth of British cultural history is simply not available through legal providers. Only 43% of the top 50 British films can be bought or rented online. Similarly, only 58% of the BAFTA Best Film award winners since 1960 have been made available.

The situation looks worse if iTunes is discounted. Excluding iTunes, only 27% of the BAFTA award winners are available, with 29% of the best British films. Only 6% of the best 50 British films are on Film4 OD or Virgin Media, with 14% available through a LoveFilm subscription and 4% through pay per view on LoveFilm.
The industry wants so badly to blame infringement for many of its structural problems. But, perhaps if it just focused on making the content available in a convenient fashion at a reasonable price, they'd realize that it really was just a business model issue all along and had nothing to do with "piracy."

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  1. icon
    PaulT (profile), 27 Oct 2011 @ 8:57am

    Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re:

    Just as a matter of interest, do you have any links to what it costs Warner to create those DVDs? I'm genuinely interested, but I'm not entirely sure how much investment some of those movies would really require. Especially once you factor in that even a Blu might be better than the original prints looked (so they're effectively as future proof as possible), and they have no limits on how many times it can be replicated once digitised.

    There's also the small matter that half their production costs would probably disappear if they didn't insist on ignoring the digital market. If they're willing to burn a DVD that I could then rip on to my iPhone, why not cut the price and cut out the physical step?

    I'm wouldn't pay $15 + shipping for the DVD of The Green Slime (a movie I remember freaking me out when I was about 4 years old but look very silly now) - although they won't let me buy it anyway. But, if they did then $5 for an iTunes download? Maybe...

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