by Mike Masnick

Filed Under:
availability, infringement, prices

High Prices, Lack Of Availability Driving Lots Of Infringement

from the well,-duh dept

As we've seen before, if you make authorized content available in a convenient and useful manner, it can really help minimize infringement. Of course, if you don't make it available, or if you price it wrong, it just makes the problem worse. A new report out of the UK took a look at the availability and price online of some top films and found that the movie industry isn't doing a very good job, likely leading to much greater infringement.
DVDs are available for just shy of 100% of the films. But a wealth of British cultural history is simply not available through legal providers. Only 43% of the top 50 British films can be bought or rented online. Similarly, only 58% of the BAFTA Best Film award winners since 1960 have been made available.

The situation looks worse if iTunes is discounted. Excluding iTunes, only 27% of the BAFTA award winners are available, with 29% of the best British films. Only 6% of the best 50 British films are on Film4 OD or Virgin Media, with 14% available through a LoveFilm subscription and 4% through pay per view on LoveFilm.
The industry wants so badly to blame infringement for many of its structural problems. But, perhaps if it just focused on making the content available in a convenient fashion at a reasonable price, they'd realize that it really was just a business model issue all along and had nothing to do with "piracy."

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  1. identicon
    Anonymous Coward, 27 Oct 2011 @ 8:22am

    Re: Re: Re: Re: Re: Re:

    "Bingo. If I don't like the terms, I don't have to buy. And I won't. But I'll still get what I want, legally or not."

    You remind me of my two year old. He will cry and stamp his feet and try to get everything his way, on his terms, no matter what. He doesn't care what anyone else needs, he doesn't care about anything else, just his own wants.

    If you don't like the terms for a product, don't buy it, and don't consume it. If you do consume it (via illegal downloads) then you are part of the problem not part of the solution, a greedy person interested in only satisfying your own wants, regardless of the rights of others.

    Oh, and a basic business concept for you: If you have to cut your price in half to double your market, you haven't netted the same amount of money, you lost (because your marginal costs per unit remain about the same, your net is based on half the income). Taking a movie from a $20 price to a $1 price would require way more than a 20 times increase in market to have anywhere near the return in investement.

    Remember also: market isn't infinite. There is no indication that dropping a price significantly would suddenly create a doubling of the market place. There are always people like you who will find some justification to pirate.

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