Court Rules Gamers Are Not Idiots And Not Likely To Be Confused Over 'Scrolls'

from the won-the-battle-on-to-the-war dept

Mojang has won the first of several battles in its legal troubles involving the trademark "Scrolls". Via a tweet, Markus 'notch' Persson announced:
We won the interim injunction! We can keep using the name "Scrolls". ZeniMax/Bethesda can still appeal the ruling, but I'm very happy. :D
According to a Gamasutra summary of the ruling, the court found that although the games in question have a high degree of similarities, the target consumers have a higher than normal awareness and are thus less likely to be confused over the trademarks.
Nevertheless, the Court finds that there are similarities as well - both games/series taking place in a fantasy setting, and that consumers appear to be somewhat overlapping, and that as a consequence, there is a relatively high degree of similarity of goods.

The Court then goes on to discuss the consumers of these kinds of games. ZeniMax’s opinion is that it is the general public, which holds no particular awareness of differences between various titles and games.

Mojang on the contrary, has argued that computer and video gamers constitute a well defined (albeit large) group which is very much aware of differences between various games and titles. The Court finds mostly with Mojang, agreeing that the relevant consumers are not the general public, and that their awareness is higher than normal.
While this is not a decisive victory for Mojang, it does mean that it can continue to use 'Scrolls' in its regular course of business. Bethesda/Zenimax still has a chance to block Mojang in the future but for now nothing will change. We have yet to hear if Bethesda plans to appeal this ruling or wait for the full proceedings to commence. This ruling, however, does not effect the trademark status in nations outside Sweden. Which means that the USPTO's rejection still stands in the US.

In the mean time, perhaps Bethesda's legal team should reconsider that Quake match. Notch is still up for it.

Filed Under: scrolls, trademark
Companies: bethesda, mojang

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  1. identicon
    Anonymous Coward, 18 Oct 2011 @ 2:35pm

    Re: An important point

    Even so. When a kid asks their parents for a Bethesda game they will not say: "Mom, get me The Elder Scrolls Five" they will say "Get me Skyrim"

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