Author Of 'Sex' Book For Married Men Wants Ideas On Better Business Models
from the jump-in dept
After talking to both of us, Randazza put Kay and me in touch, and encouraged him to try out my CwF+RtB concept, rather than looking at litigation. Kay agreed to present his business model question on the Step2 platform to see if the community here might help him. He's already got some interesting ideas in place, including coming out with an updated version of the book each year, and then dropping the price of the previous year's ebook version down to $0.99 from the usual $9.99. As I discuss in a response to his question, I actually think the $9.99 itself is limiting, given the research we've seen on ebook pricing, which suggests the sweet spot for ebooks is under $3.99 -- below which many, many more people seem willing to "take a chance" on a book they don't know that much about. But I still like the idea of market differentiation through force-depreciating the older version of the book, while offering up additional value each year.
But, there's a bigger question here about business models, and what else an author like Kay can do to try to build out his career as an author and "expert" in this particular field. I have some ideas, but I'm sure folks here have some thoughts too, so I'll just point everyone to his discussion at Step2 and see what you guys have to say.