Hulu's Owners Unable To Find Idiots Willing To Overpay To Take Hulu Off Their Hands Before They Kill It
from the tough-luck dept
So it comes as little surprise that Hulu has now announced that its owners are no longer trying to sell the company off. Instead, they'll focus on suffocating it from within. Well, that part wasn't mentioned, but watch what happens to Hulu execs over the next few months. I think it's likely that we're going to start seeing some departures of key people. Hulu was an amazingly well executed offering with a really capable team... but as we predicted, the fact that the only way it could really succeed was to cannibalize the business of its owners, almost certainly meant that Hulu would never be allowed to execute on the strategy it needed to become a massive player.
Of course, what the big TV companies still fail to recognize is that killing off Hulu doesn't stop the move to an a la cart, online driven world. It just means that when it comes, they will be even less relevant, and less able to capitalize on it.