Thu, Oct 13th 2011 3:01pm
It was barely a week ago when we reported that Universal was planning to test a $60 Video On Demand release of Tower Heist only 3 weeks after the theatrical release of the film. In that report, we noted that theater owners were threatening to boycott the film if Universal went ahead with its plans. We now learn that Universal has given into the demands of theater owners and will be putting off its early VOD release of this film. This is not all too surprising as Universal would not want to damage its relationships with theater owners. However, Universal still plans to go forward in the future with this plan as soon as it finds a mutually beneficial deal with theater owners. Nowhere, however, is there any indication that Universal is seeking a plan that is mutually beneficial to consumers.
If you liked this post, you may also be interested in...
- Net Neutrality Rules Are Already Forcing Companies To Play Fair, And The Giant ISPs Absolutely Hate It
- Cable Execs Refuse To Offer Better TV Bundle Options Because Consumers Already Enjoy All The 'Value' They Can Handle
- Theater Chains Pout, Boycott Netflix's New Movie To Protect Antiquated Release Windows
- The MPAA's Plan To Piss Off Young Moviegoers And Make Them Less Interested In Going To Theaters
- VOD Service Acetrax Shutting Down, Forcing Customers Through DRM Hoops To Retain Their Purchased Movies