Universal Backs Away From Planned $60 VOD Release Of Tower Heist

from the joke-wasn't-funny dept

It was barely a week ago when we reported that Universal was planning to test a $60 Video On Demand release of Tower Heist only 3 weeks after the theatrical release of the film. In that report, we noted that theater owners were threatening to boycott the film if Universal went ahead with its plans. We now learn that Universal has given into the demands of theater owners and will be putting off its early VOD release of this film. This is not all too surprising as Universal would not want to damage its relationships with theater owners. However, Universal still plans to go forward in the future with this plan as soon as it finds a mutually beneficial deal with theater owners. Nowhere, however, is there any indication that Universal is seeking a plan that is mutually beneficial to consumers.

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  1. icon
    william (profile), 13 Oct 2011 @ 3:26pm

    I still don't understand the mentality of theater owners. It's almost as if they are not real human beings that goes to movie theaters.

    If I want to go a theater, it would be either
    1) it's such an amazing movie that I must watch now
    2) it's a movie that you can only feel the full effect on big screen
    3) a bunch of friend is going and I need to go for social reasons

    whether or not the movie is released outside theater sooner or later does not factor in the equation at all. I am pretty sure most if not all of my friend are this way.

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