Barnes & Noble Doesn't Get Digital DC Comics, Throws Hissy Fit
from the cutting-off-your-nose-to-spite-your-face dept
In a statement to CNN, Jaime Carey, B&N's chief merchant, said:
Regardless of the publisher, we will not stock physical books in our stores if we are not offered the available digital format. To sell and promote the physical book in our store showrooms and not have the e-book available for sale would undermine our promise to Barnes & Noble customers to make available any book, anywhere, anytime.Read that again. Since B&N did not get the rights to the digital version of the comics, it will be denying customers access to the physical comics. How exactly does this fulfill the promise of providing DC comics "anywhere, anytime"? How are comic fans who frequent B&N supposed to get these comics if the comics are not available in-store? This move certainly flies in the face of that promise.
With this move, B&N is hoping to 'punish' DC with fewer sales. In reality, this will only tick off its comic loving customers who will have to go to another store in order to buy these comics. While this move will probably make B&N feel better, it will not result in any real change to its partnership with DC. This is yet another company putting its own interests ahead of the interests of its customers. Much like those other businesses, this is going to bite them in the butt and they will end up backtracking soon.