Barnes & Noble Doesn't Get Digital DC Comics, Throws Hissy Fit

from the cutting-off-your-nose-to-spite-your-face dept

In a move that screams of a complete disconnect from reality, Barnes & Noble (B&N) has decided to remove over 100 DC comics from its shelves. This move is in reaction to DC giving Amazon exclusive e-publishing rights to the digital versions of those comics.

In a statement to CNN, Jaime Carey, B&N's chief merchant, said:
Regardless of the publisher, we will not stock physical books in our stores if we are not offered the available digital format. To sell and promote the physical book in our store showrooms and not have the e-book available for sale would undermine our promise to Barnes & Noble customers to make available any book, anywhere, anytime.
Read that again. Since B&N did not get the rights to the digital version of the comics, it will be denying customers access to the physical comics. How exactly does this fulfill the promise of providing DC comics "anywhere, anytime"? How are comic fans who frequent B&N supposed to get these comics if the comics are not available in-store? This move certainly flies in the face of that promise.

With this move, B&N is hoping to 'punish' DC with fewer sales. In reality, this will only tick off its comic loving customers who will have to go to another store in order to buy these comics. While this move will probably make B&N feel better, it will not result in any real change to its partnership with DC. This is yet another company putting its own interests ahead of the interests of its customers. Much like those other businesses, this is going to bite them in the butt and they will end up backtracking soon.

Filed Under: comics, ebooks
Companies: amazon, barnes & noble, dc comics


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  1. icon
    Comboman (profile), 11 Oct 2011 @ 12:32pm

    Re:

    Exactly. This would be like a music publisher saying to Apple, "You can sell our CDs in your Apple stores but you can't sell them on iTunes." B&N knows it's brick & mortar stores are just a stop gap measure until everything is electronic. Frankly, I don't blame B&N for reacting like this and I think DC will eventually regret giving Amazon so much power over them by doing an exclusive deal.

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