ESPN Affiliate Delays Podcasts; Announcer Rips Into His Bosses For Cluelessness
from the so-shortsighted dept
Not surprisingly, the on air talent seems to get this a lot more than the folks making the decisions. While the station insisted that star radio host Tony Kornheiser "understands" why ESPN 980 is doing this, and isn't upset about it, listeners to Kornheiser's show apparently sensed his views were a bit different. As noted by Dan Steinberg:
“The policy is gonna kill the show,” [Kornheiser] said, with typical subtlety and restraint. “It’s simply going to kill the show....That is the problem. You’re listening to this a day late. That’s the solution around here, the solution to getting more people listening live. And by the way, there’s a great glee with which I am told that my ratings are bad. There’s a great glee. The people around here seem to think that this is charming, and that if I only did what they wanted, everything would be right in the world.He seems to get it a lot more than the people who are paid to get it.
“But it doesn’t work that way. It doesn’t work that way, because of the way audio is delivered to America. It’s delivered on demand. And if when you demand it you can’t get it, you’re not going to listen to it.
“Here’s what’s going to happen in the next five or 10 years, boys and girls. There’s not gonna be football on television any more. It’s all gonna be in your computer. That’s the way it’s gonna work. It’ll be brought to you by people like Google, brought to you by people who are search engine people, and I know nothing about this. There’s no way to make any money any more doing it the old way. The old way is not just old, much like me — it is dead.
“That’s the old way. People don’t want that any more. They’re not going to sit around and wait for things....The people who run radio stations, they’re apparently not adapting to the new culture and don’t truly understand how it works and what people want… Management believes differently than I believe. I still do the show. I’m not running away from the show. I just wish it were more accessible, quicker, to more people.”
Update: Aha. Turns out that this was the local station, ESPN 980 -- who merely licenses the ESPN name -- who made this decision. And, it appears that ESPN itself makes it easier to get access to the show. Blame goes to the local radio station.