New US Postal Service Ad Campaign: Email Sucks, So Mail Stuff Instead

from the from-luddites-r-us dept

It seems the US Postal Service (USPS) is starting to get pretty desperate. Losing a ton of money, it's apparently decided that the time is now to attack the competition. The competition, of course, is email. It's put out two TV commercials that focus on bashing email for not being either secure or reliable:
Of course, I'm pretty sure I've had a lot more physical mail "lost" by human carriers than emails just disappear. And you could easily argue that regular mail isn't particularly secure at times either. All in all, though, it seems like a bizarre commercial. Why even bother making silly assertions about email? Do they really think people are going to start saying... "gee, I can't trust this email stuff to communicate with my friends; now I'm going to start sending real letters through the USPS!"

Filed Under: email, snail mail, usps

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. icon
    PrometheeFeu (profile), 5 Oct 2011 @ 10:28am

    Re: Re:

    "anyone on the path from one mail server to another can read your mail if they want to."

    You mean kind of like dozens of postal employees handle my mail and have the opportunity to open it? Or the way if my mailbox is full or the postal worker is confused, my mail will sometimes be left in front of my door where anyone steal it?

    "Not to mention the email admins at your school or business who have access to all of your email."

    Yeap. That's somewhat reminiscent of the way anyone at your company's mail-room could open your physical mail if you have it delivered there.

    "A letter in an USPS building or truck, or your postmaster-general-approved mailbox, is protected by federal law."

    That sort of reminds me of the way the 4th Amendment makes it illegal to read someone else's email.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Show Now: Takedown
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.