Adult Swim, Cartoon Network Piss Off Fans By Removing Free iPad Streams; Now Only For Cable Subscribers
from the that's-not-helping dept
Yes, this is weak attempt by everyone to try to hold back the flood of people cutting the cord -- but it's the absolute wrong way to go about it. Rather than providing more value, they're trying to take away value from others, and in the process pissing off a lot of people. It's not going to make cord cutters any more interested in re-subscribing to cable or satellite TV, but may make the Cartoon Network and Adult Swim lose some of its most valuable audience -- the young, employed, well-educated folks that advertisers crave... who have been leading the charge in cutting the cord. Here's what the attorney wrote to me:
I do not have cable. and, just to make it clear, I am a late 20-something, practicing intellectual property attorney, and I cut my cable not because the economy is bad, but because it is an outrageously overpriced, single direction service that forces me to choke down a ton of content I do not care about, in addition to forcing me to watch ads.The way to compete in this market is to add value, not take it away. That just pisses people off.
I was happy to watch my favorite cartoons, for free, but with ads, ostensibly, the profits of which go directly to the stations with less dilution than if they had been broadcast, but now I will probably go back to doing what I did before my iPad: not watch stuff, wait for it to come out on DVD and Netflix/Qwikster it, or, potentially, even 'infringe' it.