TV Companies Plan To Make Hulu Suck Even More Making It More Difficult To Sell Hulu
from the well,-duh dept
Because of the conflicts between what Hulu management (who do seem pretty clued in) and their ownership wanted to do with the company, Hulu was recently put up for sale. But, now it's coming out that the bids Hulu is receiving are much lower than the owners want -- and it's because they've made it clear they plan to cut off all free content from Hulu:
But the bidders all figured out pretty quickly that the TV companies who own Hulu now want to phase out free ad-supported content completely. So as soon as the current set of Hulu contracts expire in a couple of years, it would be back to the negotiating table.Because of that, no one was willing to bid over $2 billion -- and the TV guys (of course) think it's worth a lot more than that, even as they're trying to kill it. Well, one exception: apparently Google was willing to pay closer to $4 billion... but it would only do that under certain conditions (which likely involve getting the TV guys to renew/guarantee future deals). So congrats, backwards looking TV guys, not only are you killing Hulu, you're killing the goodwill you build up via the company so you can't even cash out on that.