Free

by Mike Masnick


Filed Under:
album, free, lady gaga



Lady Gaga's Manager Would Like To Give Her Next Album Away For Free... If He Could

from the not-up-to-him dept

It's been clear for a while that Lady Gaga understood the power of free music, using it in a variety of promotions, saying she didn't care if people downloaded her music, because it only got more people to go see her live and emphatically saying she thinks albums cost way too much. She thought that $0.99 was a better price for an entire album, rather than per song.

Now, as Robw was the first of a few of you to point out, her manager has said that, if it were up to him, he'd give her next album away totally free -- with the focus on getting it as much exposure as possible, knowing full well that he'd make that up through greater fan support elsewhere.
"If it was up to me, I'd give away the next album and put it on every handset that I can put it on, to get that scale," he said. "You can't be scared to fail. Sometimes we're going to get big results, and sometimes you learn a lesson, make an adjustment and move on."
Of course, some will immediately point out that since it's not up to him, such comments are meaningless. He can say that and "pander" to fans, even if he doesn't really believe it. But, of course, there's no reason to believe he doesn't mean it. And in an era when so many top musicians are being pressured to toe the industry line about how evil "free" is, it's certainly nice to see one of the biggest (if not the biggest) pop stars in the world, and her management, recognizing publicly that the business model these days isn't in selling music directly.

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  • identicon
    Anonymous Coward, 26 Sep 2011 @ 1:33pm

    What they realizes only is that, once you have reached a certain point, selling music is the smaller end of the business, nothing more and nothing less.

    I am sure that Gaga and her management have no intention of returning the millions that were poured into turning her from a stripping into an international "star", nor do they intend to refund their fans for having paid for music before.

    The story always reads differently when you have "fuck you" money to work with.

    reply to this | link to this | view in chronology ]

  • icon
    :Lobo Santo (profile), 26 Sep 2011 @ 1:34pm

    Comparisons

    Perhaps all those comparison the Madonna are pretty accurate... If memory serves, Madonna was a smart cookie who planned for and got success. Obviously Lady Gaga is of the same breed.

    How smart could Madonna/Lady Gaga possibly be, you ask? Smart enough to not let on how smart they might be to your or me.

    reply to this | link to this | view in chronology ]

    • identicon
      S, 27 Sep 2011 @ 4:15pm

      Re: Comparisons

      Lady Gaga is actually on my very short list of "people who get it" -- which always makes me chortle a little inside when pretentious little pricks start going on about how "stupid" she is.

      reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Sep 2011 @ 1:52pm

    Well that's just because he is making drug money on the side ;)

    reply to this | link to this | view in chronology ]

  • icon
    Mike42 (profile), 26 Sep 2011 @ 2:12pm

    Give music away for free. I bet Bono is spinning in his grave.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Sep 2011 @ 2:18pm

    Did anyone know who Lady Gaga was before her studio contract?

    She signed a contract with a studio. The studio provided services such as recording time, mastering, post production, and most importantly PROMOTION. Without these services chances are we would never have heard of Lady Gaga.

    For this reason I think studios are evil, they are the reason we have to hear her dance pop crap. Please join Mike's quest to stop the studios from discovering and promoting new "talent".

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Sep 2011 @ 2:24pm

      Re:

      Oh, don't confuse the discussion with facts.

      The world needs more strippers, the music industry took one away from us. They suck!

      reply to this | link to this | view in chronology ]

    • identicon
      Michael Whitetail, 26 Sep 2011 @ 2:48pm

      Re:

      Your assuming that a person cannot self-promote themselves in the music business. You are of course, very wrong.

      Many artists are doing very well for themselves, despite not having the backing of a major label, simply because they embraced the internet, and leveraged it to level the playing field.

      These days the entry costs for recording, mastering, and production are very reasonable for the average person, and word-of-mouth advertising has always been the best sort of advertising. There isnt the need to sign with a label, fork over all your profits and loose your copyrights to boot.

      The restrictions of what an artist can and cannot do with their own creations is the #2 reason not to go with a major label. The #1 reason is not haveing to be sell your soul/be indebted to a major corporation.

      reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Sep 2011 @ 4:49pm

      Re:

      Oh look Microsoft, Nike and Ford use Jamendo.

      http://pro.jamendo.com/en/

      Maybe you heard Jamendo in their commercials.

      reply to this | link to this | view in chronology ]

  • icon
    DaveL (profile), 26 Sep 2011 @ 2:19pm

    Ummm..

    Is this the same Lady Gaga manager that threatened Weird Al with copyright infringement if he released a parody song to "Born This Way"? If some, I somehow doubt his motives here.

    reply to this | link to this | view in chronology ]

  • icon
    CJ (profile), 26 Sep 2011 @ 2:22pm

    Sweet

    Unfortunately it wont happen because they are slaves to the music industry. It is great that many music artist today are seeing the importance of thinking of their fans, and giving back to them. However many are finding out too late their hands are tied to the music industry which are thinking of only lining their pockets any way they can. Including blocking freebies.

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Sep 2011 @ 2:35pm

      Re: Sweet

      She is CONTRACTUALLY OBLIGATED to the label she signed with. The label provided services at great expense before she even proved to be a commercial success. The money the labels make off of ONE successful performer offset the huge losses they incure from the hundreds of duds.

      I know the mentality here is that anything you have to pay for sucks, but in the case of recorded music it really is about repayment for services provided.

      Look at the P&L statements for the labels and tell me if they are "linig their pockets".

      reply to this | link to this | view in chronology ]

      • icon
        The Groove Tiger (profile), 26 Sep 2011 @ 3:01pm

        Re: Re: Sweet

        Yeah but that's alright, the expenses were all taken out of her advance, so it didn't actually cost them a thing.

        reply to this | link to this | view in chronology ]

      • icon
        illuminaut (profile), 26 Sep 2011 @ 5:46pm

        Re: Re: Sweet

        It's just your assumption that she would have never been a success without her label. It's also been pointed out many times that the big labels do not incur "huge losses from the duds" because it's basically a loan.

        reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 26 Sep 2011 @ 2:34pm

    Doesnt matter what the manager says anyways, we can all get copies of lady gaga's albums free, right ?

    reply to this | link to this | view in chronology ]

  • identicon
    Digitari, 26 Sep 2011 @ 2:52pm

    RE GaGa Naked

    bleaching eyes as I type, gonna use a toothbrush to help scrub out that mental picture too.

    One is always Free to say I "wish".

    (wish terms subject to change, wish is copyrighted, wish may not induce other copyright infringement in use)

    reply to this | link to this | view in chronology ]

  • identicon
    mrharrysan, 26 Sep 2011 @ 4:24pm

    She does not have millions of dollars from her label. She went bankrupt. She probably realized that she isn't going to see any money from music sales, given major label "accounting", so she might as well give it away.

    http://www.dailymail.co.uk/tvshowbiz/article-1392686/Lady-Gaga-admits-went-bankrupt-spendin g-millions-tour-costumes.html

    reply to this | link to this | view in chronology ]

  • identicon
    Daddy Warbucks, 26 Sep 2011 @ 10:15pm

    Overwhelmed

    I remember growing up hearing the same songs many, many times on the radio. It was as if I owned the album and got to play those songs over and over. Hearing those songs repeatedly made me want to go to the concerts with my friends, who also heard the songs as many times as I did.

    Free radio (paid by ads) worked to drive me to as many concerts as I could get to without going deaf. Labels are short sided and will flail around to protect, until TRILLIONS of digital versions of their songs finally overwhelm them and they become useless the peer user.

    Why can't they see what Gaga sees, 100's of Millions with a song are more likely to go to concerts than 1 Million with a song.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 27 Sep 2011 @ 1:17pm

    Free is too much for that crap.

    reply to this | link to this | view in chronology ]

  • icon
    lrobbo (profile), 10 Jun 2012 @ 8:54am

    Would it would be better if they simply threw it away.

    reply to this | link to this | view in chronology ]


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