Good Content Doesn't Get Buried By Bad Content
from the make-more-good-content dept
Apparently the same sort of argument is going on among elitists in the ebook world. Thankfully, JA Konrath has jumped into the debate and brought some sense to the world, explaining how authors shouldn't complain about all the new ebooks coming out:
First of all, there are billions of paper books on planet earth right now, but there was never any talk about being too many, or worries the paper market was saturated. What a ludicrous concept.Furthermore, he points out that research has shown that people who have ebook readers actually tend to read more books than those who read paper books -- suggesting that the market for books is expanding. And, he notes that's likely to continue as ebook readers continue to sell quickly (outpacing the number of new ebooks, even). But the key point is that if you produce quality work, there are mechanisms to make those rise to the top via various filters.
Author: Do you want put publish my new book?
Publisher: I'm sorry, but there are already too many books. We can't print anymore.
Silly, ain't it?
As long as websites like Amazon make browsing easy, the cream has the potential to rise to the top. You don't have to be a monster bestseller. A hardcore niche group of 10,000 fans can support a writer quite easily. Write two ebooks per year at $2.99, and three shorts at 99 cents, and you're making $50k a year.Or, as his final sentence states, just keep making good content:
But ebooks don't stop selling after a year. They sell forever. And good books will eventually find more than just 10,000 readers. And every new book you write will find new readers along with old fans.
Going back to the 2031 figures, an author will have a much better chance of finding those career-sustaining 10,000 readers when there are 100 million ereaders out there.
And for those not there, remember that cream rises. If you made cream, and it hasn't risen yet: make more cream.I'd argue (and I think he'd agree) that you do have to do a bit more than just make good content. Connecting with fans and doing more with them certainly helps. But no one putting out bad content is going to impact things if you have good content. Just keep producing that good content.