Sharing Behind-The-Scenes Photos For A Movie On Twitter: Good Marketing Or Criminal Behavior?
from the take-your-pick dept
Thankfully, not everyone in the film business is quite so clueless. Ross Pruden points us to a story from filmmaker Lucas McNelly, who's apparently spending a year volunteering on various indie films and documenting the process. The post highlights how the current film he's working on, called Fat Kid Rules the World, had a somewhat mystery crew member tweeting a bunch of photos from the set under the name TheiPhotographr. The photos are pretty impressive. Here are just two, but the link above has many more (as does the Twitter account, obviously).
I think this is the future of production. Instead of being a rarity, people like Patrick are going to be the norm. You'll have a crew full of people sharing photos and thoughts from your production. They'll all bring their own built-in audiences along with them and it'll be the production's job to maximize that contribution. Some productions will clamp down and try to control it in the same way that corporations try and get their employees to toe a line, but the smart ones will give them free reign. Sure, they'll give parameters like "don't reveal the killer", but it won't be much more than that. And the productions will be better for it. They'll have an easier time of finding their audiences because the audience will come from the processes that get the film made in the first place.Unless you put them in jail.
Plus, they'll draw better crews.