Gamestop Discovers The Streisand Effect; Gives OnLive Tons Of Free Publicity In Trying To Take Away Coupons

from the epic-failure dept

Last week was an interesting week for Gamestop. As a ton of you sent in, the company decided to require all stores to open up all PC copies of Deus Ex: Human Revolution and discard an included coupon for a free version of the game via the OnLive streaming platform. OnLive and Square Enix had announced the promotion to help both companies, but apparently Gamestop was jealous to be cut out of the mix. Below is an image of the order that GameSpy, who broke that story, received:
From there the story got more bizarre. Gamestop didn't even seem to realize how bad this looked at first, insisting that it just didn't want to help advertise "a competitor." Soon after all of this came out, Gamestop ordered its stores to remove the game from its shelves entirely as part of a "recall" in agreement with Square Enix. The likely implication: Gamestop and Square Enix worked out a deal to offer versions of the game without the coupon, meaning Gamestop employees won't have to destroy the coupons.

However, the real story in all of this should be just how much free publicity Gamestop just gave OnLive in its hamfisted attempt to pretend the company didn't exist. And, of course, now it means that anyone wishing to buy the PC version of the game is probably (assuming that no coupons will be available) better off buying it from someone other than Gamestop. I've defended Gamestop's used game sales practices for years, but I'm amazed the company thought any of this was a good idea.

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  1. icon
    Scooters (profile), 29 Aug 2011 @ 7:30am


    You're entitled to your opinion, but you'd be very mistaken to keep it.

    If it wasn't for GameStop, many developers wouldn't be getting my money. If you think I'm spending $60+ on a "chance", you're mistaken.

    A series must now prove itself to me, and then will I support it. I can't stress enough of those who have sold their games making it advantageous to me to try out a title for as little as $4.99.

    Because, and this is going to shock your sensibility, if the game was that good, why would anyone get rid of it?

    No, the industry is hurting itself in manners like this article, where it appears it's about screwing over the competition.

    (on topic)

    I've no idea of all the details, but this does seem like a crap move by SquareEnix, to include coupons for a competitor's product. I don't know if Gamestop was aware of it or not, but if it wasn't, that's just insulting on so many levels.

    While it does benefit the consumer (obviously), I'd be questioning the coupon because I didn't expect to see it offered. Imagine if you opened up a EA game for a coupon for a Ubisoft title. Tell me you'd think it was normal.

    I'm backing Gamestop on this one. It may have been stupid to open the games and remove the coupon (rather than just pull the games), but I've yet to see Gamestop was aware the coupon existed until after the fact.

    Would make sense, then.

    Now, if you'll excuse me, I've a $7.99 game of Fallout 3 to play. :)

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