Gamestop Discovers The Streisand Effect; Gives OnLive Tons Of Free Publicity In Trying To Take Away Coupons

from the epic-failure dept

Last week was an interesting week for Gamestop. As a ton of you sent in, the company decided to require all stores to open up all PC copies of Deus Ex: Human Revolution and discard an included coupon for a free version of the game via the OnLive streaming platform. OnLive and Square Enix had announced the promotion to help both companies, but apparently Gamestop was jealous to be cut out of the mix. Below is an image of the order that GameSpy, who broke that story, received:
From there the story got more bizarre. Gamestop didn't even seem to realize how bad this looked at first, insisting that it just didn't want to help advertise "a competitor." Soon after all of this came out, Gamestop ordered its stores to remove the game from its shelves entirely as part of a "recall" in agreement with Square Enix. The likely implication: Gamestop and Square Enix worked out a deal to offer versions of the game without the coupon, meaning Gamestop employees won't have to destroy the coupons.

However, the real story in all of this should be just how much free publicity Gamestop just gave OnLive in its hamfisted attempt to pretend the company didn't exist. And, of course, now it means that anyone wishing to buy the PC version of the game is probably (assuming that no coupons will be available) better off buying it from someone other than Gamestop. I've defended Gamestop's used game sales practices for years, but I'm amazed the company thought any of this was a good idea.

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  1. icon
    Togashi (profile), 31 Aug 2011 @ 2:32am

    Re: Re: Re: Re: Re:

    awesome. but developers don't get any money directly from the used market.

    the used market is a secondary market that game developers have zero incentive to participate in other than for PR purposes.


    And authors don't get any money directly from the used book market, but I don't see any big push to try to get rid of used book stores.

    Developers don't need to participate in the secondary market, they can just stop actively trying to destroy it.

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